About FitFlopโข Sandals
In 2007, FitFlopโข began to produce sandals with ergonomic soles. These shoes were designed by biomechanists at London South Bank University along with entrepreneur Marcia Kilgore to provide a new type of flip flop. Due to overwhelmingly positive feedback, FitFlopโข has created many different styles of sandals that make walking easy and pamper your feet. As a result, FitFlopโข has become a favorite of customers all over the world. Since then, FitFlopโข has branched out to include a wide variety of styles to suit every wardrobe.
FitFlopโข Technology
FitFlops utilize multiple different technologies including: the Microwobbleboardโข, Anatomicushโข and the Biomimetixโข midsoles. The classic footwear is built on the Microwobbleboardโข midsole, which helps diffuse pressure under your foot and absorb shock. Composed of three different densities in the midsole, the Microwobbleboardโข has a high density heel for optimum shock absorption, low density in the midsection that creates instability to distribute pressure, and a mid density toe cap to increase stability. FitFlopโข sneakers feature the Anatomicushโข technology offering ultra-flexible, superligt cushioning for athleisure styles. The anatomically contoured footbed increases foot-to-midsole contact for maximum comfort.