About New Balance Shoes

Why Buy New Balance from Footwear etc.?

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About New Balance Footwear

Creating the right fit means creating the right foot. At New Balance, they’ve developed 18 different foot models – or “lasts” – to design their shoes around. Each last takes into account the users – men, women and kids – and the use. Together, they create a complete fit and size profile to design a superior shoe. Something they call 360 degree fit.

But their lasts are just the beginning. New Balance also designs shoes in a wide range of widths – ranging from 2A to 6E – to ensure the fit that’s needed for the performance you demand.

In addition, the New Balance Suspension System—a collection of technologies developed to meet the diverse needs of athletes—is integrated throughout the product line to ensure you find the right shoe for your foot type and performance requirements. These technologies include Abzorb, Rollbar, Stability Web, Ndurance, Strike Path, and more.

The New Balance Philosophy: At New Balance we adhere to a unique set of philosophies. We focus on function over fashion; make shoes in multiple widths; continue to make many shoes in the US; nurture strong retail partnerships; take an "endorsed by no one" stance; and support grassroots initiatives. Although we have grown substantially over the past five years, we have not lost sight of who we are or from where we came.

New Balance 990 Video