San Diego Mission Hills, California Footwear etc. Location

San Diego - Mission Hills/Hillcrest 

  • 127 W University Ave.
  • San Diego, CA 92103
  • (619) 230-1221
Mon-Fri: 9:30 am - 6:00 pm
Saturday: 9:30 am - 6:00 pm
Sunday: 11:00 am - 5:00 pm

Closed New Year's Day, Easter, July 4th, Thanksgiving and Christmas Day.


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Map: Footwear etc. of San Diego, CA

Footwear etc. Mission Hills is located on the border of Mission Hills and Hillcrest, at the south-west corner of University Ave. and 1st Ave. It has the perfect mix of the hubbub of the uptown area of Hillcrest near tons of restaurants and shops, while being situated in the upscale, more residential neighborhood of Mission Hills - overlooking Downtown, Old Town and the San Diego Bay. With easy access off the I5 (just up Washington St. hill) and Route 163 (exit at University Ave.), shopping at this location can easily fit into your daily routine.

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About Footwear etc. Mission Hills

Stop in as you explore one of the most unique cities in all of California, and you'll fall in love with our friendly staff and varied selection of fashionable comfort shoes for women and men. We're proud to offer trendy boots, clogs, sneakers, flats and sandals from industry-leading brands like Hoka, Clarks, New Balance, Taos, Dansko, UGG®, Vionic, and Naot. Furthermore, we'll be happy to help you find the footwear and health aids you need to address common conditions like plantar fasciitis, over-pronation and diabetic foot pains.

Regardless of whether you are one of our loyal customers who followed us from Little Italy to get your new favorite pair of heels, or you are exploring the eclectic streets of Hillcrest in comfortable sneakers, Footwear etc. has what you need. Visit us today to treat your feet to comfortable, yet stylish shoes.  Customers from all over San Diego come in for our award-winning service from neighborhoods including Mission Hills, Hillcrest, North Park, South Park, Old Town, Midtown, Park West, Point Loma, Mission Valley, Normal Heights, Ocean Beach, Downtown San Diego and more!

In This Store You'll Find...

Photo: Inside of Footwear etc.
  • Women’s and Men’s Styles
  • Health and Wellness Footwear
  • Shoe Care and Accessories
  • Knowledgeable Sales Staff
  • Women's and Men's Dress Shoes
  • Products for Various Foot Conditions
  • Outdoor, Athletic and Waterproof Styles

Footwear etc. Mission Hills/Hillcrest Customer Reviews

“This place is awesome! I'm approaching 40 and have had knee surgery due to a running injury... am a teacher and on my feet ALL DAY. I NEED supportive shoes. Went here and easily could have bought 10 pairs of shoes but contained myself and bought 3. Lots of styles to choose from. I'll be back.” -Thiel L.

“I desperately needed new shoes and this store is conveniently located near my work. I was immediately impressed with their conscientious precautions to stay safer during this pandemic. First of all, they limit the number of people in the store. I did wait outside for a few minutes, but it wasn't bad. From there they are careful to wear masks and make sure their customers are wearing secure masks. They take your temperature when you walk in the door and they sanitize surfaces between customers. Eric was knowledgeable about the shoes, knowing which ones would suit my needs best: efficient in helping me and others simultaneously making sure that everybody got attention; courteous and friendly and (this is important) not pushy. I tried on four pairs of shoes. One pair was great and though the others didn't work forme, Eric told me to check the website as they will be getting in more styles in September. He also said that if I like the look of a certain item they can bring it in and I can come try it on, no obligation to buy as he said they would sell it to somebody else if not to me. I was very impressed with the extra special customer service and I will certainly make this my go to neighborhood shoe store!” -Mary L.

“I had such a great experience here with the lady who helped me. She was incredibly knowledgeable and helpful. I didn't think it was possible for my feet to not hurt at the end of my waitressing shifts but the insoles I got here have saved me. I used to experience bruising on my heels and on the balls of my feet from my work shoes. Now I can work a full shift and STILL have the energy to go to they gym. They used a machine to measure where the pressure sits in my feet and from that, they chose my best fit insole. HIGHLY HIGHLY RECOMMEND!!” -Hintz L.

“There is nothing like a place that takes the time, gives recommendations and only has the best interest in your comfort. Thank you Tamara!” -Carmelita M.

“This is my new place for shoes. Tariq qs extremely helpful. Amazing customer service.” -Maria M.

“What a great store! The employees know their stuff and attend to feet like the kings (talking about feet, here) they are meant to be! Tried on three pairs and each felt comfortable even before I walked around. Bought all three!! Customer service is welcoming and warm. Lovely store with great and variable displays. Love the location.” -Mitzi L.

“Great and friendly knowledgeable staff! Taking great care to protect their clients during covid. Would highly recommend this local shoe store! It's more important than ever to support local businesses!!” -Beth D.

“My feet have been hurting at work so we looked up places to go and my husband picked this place. OMG I'm so happy he did because Eric was very knowledgeable of their products and made the entire experience enjoyable. I left with great shoes and orthotics that are making a huge difference in teh pain I was having on my heels. I would definitely recommend this Footwear etc. for anyone needing help at selecting appropriate shoes and orthotics for being on your feet all day!” -Lindsey S.

“First time to come to this store after visiting the podiatrist and receiving a recommendation for insoles here. This place is amazing and has all the shoes, insoles, and other products for the best support for your feet! This store is going to be the best friend when it comes to helping control my foot pain! The staff was wonderful and helpful as well!” -Lindsey S.

“Excellent shoe store especially for difficult-to-fit feet. Eric, the manager, and the sales associates, Tamara and Tariq, are deeply knowledgeable about the shoes they carry. They take the time to fit shoes properly depending on the foot type, so buyers can be assured of a comfortable shoe. In the last 3 years we have bought more than a dozen pairs of shoes, and have encouraged our friends to buy there as well. Everyone has had a positive experience.” -Atul P.

“Great store. They provide personalized help and good service. They're very knowledgeable and will help you get better quality shoes.” -Jay K.

“Quaint and fun. This shoe store has it all. Easy parking.” -Paul K.